Custom Platform · Vertical 05 · Logistics & Transportation

The Iron Ridge Freight Console

A live simulation of a Lemon Receptionist deployment for a full-service freight brokerage and asset fleet. Six trained receptionists handling driver check calls, shipper tenders, cross-border handoffs, port drayage, and after-hours breakdowns.

TIA · C-TPAT · TWICMcLeod · Project44 · MacroPoint24/7 Breakdown & After-Hours
250
Calls Today
295
Messages
4/6
On Call
40
Loads Booked
58
Drivers Dispatched
99
SLA Score

Voice Calls

Driver check calls, breakdown triage, and shipper appointment coverage.

SMS

Rate confirmations, PU/DEL updates, chain-law alerts, and POD requests.

Shipper Portal

TMS tenders, MacroPoint pings, and cross-border document handoffs.

Board 01 · Load Board

Every Tender Through Invoice

Drag loads across the freight pipeline — tender, covered, in-transit, delivered, and billing. Each card owns lane, equipment, rate, driver, and a live progress checklist.

1
Tender
2
Covered
4
In Transit
1
Delivered
1
Billing
Tender
1
LD-90231 · GDL Auto Parts
GDL → Otay → LA
Container
$3,180
1620 mi$1.96/miPU Thu 04:00
Progress2/4
Camila Vega
Camila
Covered
2
LD-90224 · Nova Foods
Fort Worth → Little Rock
Dry Van · T-7712
$1,620
386 mi$4.20/miPU Today 09:00
Progress3/4
Harlan Reeve
Harlan
LD-90235 · Ocean Import Co.
LGB Port → Ontario ramp
Container · T-3388
$480
62 mi$7.74/miPU Today 14:00
Progress3/4
Kenji Nakamura
Kenji
In Transit
4
LD-90218 · Nova Foods
Dallas → Memphis
Dry Van · T-4412
$1,980
452 mi$4.38/miPU Today 06:00
Progress3/5
Harlan Reeve
Harlan
LD-90228 · GDL Auto Parts
Monterrey → Laredo → Dallas
Dry Van · T-8814
$2,410
720 mi$3.35/miPU Yesterday 22:00
Progress4/5
Camila Vega
Camila
LD-90238 · Consolidated West
Ontario → Chicago rail
Container · T-3402
$1,240
65 mi$19.08/miPU Today 20:00
Progress2/4
Kenji Nakamura
Kenji
LD-90212 · Whitcombe Foods
Salinas → Chicago
Reefer · T-2201
$4,650
2130 mi$2.18/miPU 2 days ago
Progress3/4
Ellery Beaumont
Ellery
Delivered
1
LD-90217 · Bright Distribution
Atlanta → Jacksonville
Dry Van · T-5518
$850
348 mi$2.44/miPU Yesterday 08:00
Progress3/4
Priya Anand
Priya
Billing
1
LD-90205 · Adebayo Cosmetics
Newark → Miami
Dry Van · T-4109
$2,340
1290 mi$1.81/miPU 3 days ago
Progress4/4
Ellery Beaumont
Ellery
Revenue On Board
$18,750
Total Miles
7,073
Blended RPM
$2.65
Board 02 · Driver & Fleet Status

Every Tractor In Real Time

Drag drivers across the day — available, en-route to pickup, loaded, at receiver, or on an HOS reset. Cards show current city, HOS clock, and the load they own.

1
Available
2
En Route to PU
3
Loaded / Rolling
1
At Receiver
2
HOS Reset
Available
1
D-9020 · Chicago
S. Wu
T-9020
Routine
Joliet, ILHOS 11h 0m
Checklist1/1
Harlan Reeve
Harlan
En Route to PU
2
D-7712 · Fort Worth
R. Solis
T-7712 · LD-90224
Routine
Fort Worth, TXHOS 8h 0m
Checklist2/3
Harlan Reeve
Harlan
D-3388 · Long Beach
K. Osei
T-3388 · LD-90235
Urgent
Long Beach, CAHOS 9h 0m
Checklist2/3
Kenji Nakamura
Kenji
Loaded / Rolling
3
D-4412 · Dallas
M. Ortega
T-4412 · LD-90218
Urgent
Texarkana, TXHOS 4h 20m
Checklist3/4
Harlan Reeve
Harlan
D-8814 · Laredo
L. Cruz
T-8814 · LD-90228
Routine
Waxahachie, TXHOS 5h 0m
Checklist3/4
Camila Vega
Camila
D-2201 · Salinas
E. Whitcombe
T-2201 · LD-90212
Urgent
Omaha, NEHOS 3h 0m
Checklist3/4
Ellery Beaumont
Ellery
At Receiver
1
D-3901 · Houston
J. Ramírez
T-3901 · LD-90201
Urgent
New Orleans, LAHOS 1h 30m
Checklist2/3
Harlan Reeve
Harlan
HOS Reset
2
D-5108 · Amarillo
T. Booker
T-5108 · LD-90189
Emergency
Tucumcari, NMHOS HOS OUT
Checklist2/4
Darius Cole
Darius
D-6620 · Kansas City
C. Nolan
T-6620 · LD-90210
Urgent
Silverthorne, COHOS 0h 40m
Checklist2/3
Darius Cole
Darius
Board 03 · Exceptions & Claims

Every Exception, Priced In

Drag exceptions across the resolution flow — detention, temp deviation, damage/shortage, customs hold, and resolved. Cost impact rolls up live for the finance desk.

2
Detention
1
Temp Deviation
1
Damage / Shortage
1
Customs Hold
2
Resolved
Detention
2
EX-501 · LD-90201
Houston → New Orleans
$225

Detention at receiver — 3 hrs and counting

Open 3h 2m

$75/hr after hr 2 per contract. Photos + BOL timestamps uploaded. Billing notified.

Harlan Reeve
Harlan
EX-505 · LD-90189
Amarillo → Albuquerque
$890

Alternator failure — roadside dispatched

Open 1h 36m

ETA slip +6h. Consignee flexed appt. Repair invoice pending.

Darius Cole
Darius
Temp Deviation
1
EX-502 · LD-90212
Salinas → Chicago
NO $

Reefer read 41°F for 22 min during swap

Open 34m

Pulp temps intact. Claim reserve opened as precaution. QA report queued.

Ellery Beaumont
Ellery
Damage / Shortage
1
EX-503 · LD-90205
Newark → Miami
$1,240

3-case concealed shortage at Miami DC

Open 12h 0m

Seal photos pulled — likely origin miscount. Adjuster assigned. Carrier notified.

Ellery Beaumont
Ellery
Customs Hold
1
EX-504 · LD-90222
Nuevo Laredo → Dallas
$150

Customs wait — 2h at Laredo bridge

Open 2h 2m

Detention started 10:14. Broker escalation active. Photos uploaded.

Camila Vega
Camila
Resolved
2
EX-506 · LD-90193
El Paso → Phoenix
CLEARED

DOT roadside Level 2 — clean

Open 45m

Logs sent to inspector. No violations. 45 min lost.

Darius Cole
Darius
EX-507 · LD-90228
Monterrey → Dallas
CLEARED

Cross-border cleared after 90 min

Open 1h 30m

Pedimento processed. Northbound handoff on-time. ACE updated.

Camila Vega
Camila
Open Exposure
$2,505
Open Exceptions
5